Marketing Attribution Solutions and Advanced Analytics
Gain Deeper Insights, Optimise Campaign Performance, and Maximise Your ROI with Precision Attribution
The Short version
Reduce customer acquisition cost and boost return on ad spend with muti-touch and marketing-mix-modelling…
Multi-Touch Attribution through to full scientific analysis. You make the call.
Maximize Your Marketing ROI with Advanced Attribution
Understanding which marketing activities drive results is essential for making strategic decisions. Lifesight’s advanced Marketing Attribution platform provides clarity by accurately measuring the effectiveness of your marketing efforts, ensuring you invest in what works.
Why Choose Lifesight?
Lifesight is our exclusive Marketing Attribution solution designed to simplify complex marketing data, empowering you to optimise your marketing budget and strategies with confidence.
Tailored Attribution Solutions
| Package | Features Included | Ideal For |
|---|---|---|
| Base | Unified Reporting, Multi-Touch Attribution | Teams needing clear, actionable insights through self-service tools. |
| Professional | All Base features + Marketing Mix Modeling, Experiments | Marketing teams requiring deeper analytical insights and experimentation capabilities. |
| Enterprise | All Professional features + Marketing Science Support & Consulting, Custom Modeling | Organisations seeking advanced support, customized analytics, and dedicated consulting. |
How Lifesight Compares
| Platform | Strengths | Limitations |
|---|---|---|
| Lifesight | Multi-level solutions, comprehensive attribution modeling, marketing science expertise | May require professional services for optimal utilisation |
| Google Attribution | Native Google Ads integration, free version available | Limited multi-touch capability, primarily Google ecosystem |
| Adobe Analytics | Robust analytics, extensive integrations | High complexity, steep learning curve |
| Neustar | Enterprise-grade, robust cross-channel analytics | Expensive, suitable mainly for large organizations |
| Bizible (Marketo) | Strong CRM integration (Salesforce, Marketo), B2B focused | Complex setup, primarily B2B orientation |
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