Powerful Solutions for Market Share Growth

Powerful Solutions for Market Share Growth in a Stressed Industry

The Problem

Aaron Hunt - Fellow Construction & Supply Chain Industry Enthusiast and our Sales & Accounts Manager

A Problem is an Opportunity

Smart Leaders are Adopting Growth Strategies

Tech is Helping Enhance Efficiency & Reduce Costs

CRM TOOLS THAT EMPOWER

Tech is Helping Nurture Client Relationships

Tech is Improving Competitiveness in the Supply Chain & Construction Industry

Other Marketing Technologies we Recommend integrating with a CRM Solution for better Business Outcomes:

A closer look into the the flow between BCI & SugarCRM

Sugar Market - Nurturing Client Relationships, Creating & Tracking Leads

BCI Connector - Lead Generation & Competitiveness

SugarCRM - Configurable Data Management System that's Central to Integrations

Supply Chain

Construction

Australia

The COVID-19 pandemic & geopolitical events around the world have been affecting our economy as a whole - that's not news. It is especially evident through the construction industry that has been facing difficulties with the rising costs of imports, difficulty of getting supplies and forced minimal labour. This is already catching-up with the supply chain industry, and the domino effect goes even further to affect various other service providers.

Big competitors in those industries have the technical, financial & labour capacity and presence to stay at the forefront of the market, so small to medium business leaders are shifting towards growth strategies, to acquire further market share.

We have noticed that in response to those challenges, industry leaders in Construction & Supply Chain industries are taking-on 1 of these 2 approaches:

While riding the waves might have been a strategy that has worked in the past, the shifting economy is calling for a change in the way businesses respond to be able to be sustainable. Recent studies conducted by the Australian Commonwealth Bank found that construction business leaders are adopting various growth strategies:

What used to take hours now can take minutes. Customer Relationship Management Systems (CRMs) empowered with integrations to powerful technologies can collate information quickly from local databases. That, along with the ability to view reports in real time & automate various types of tasks and processes can improve business efficiency & the speed of which a business can act.

Integrated with leading Data Management Systems and Sales Automation Platforms such as Sugar CRM, Sugar Market allows you to connect and engage with prospects and clients wherever they are using one solution, whether it's through e-mail, LinkedIn, YouTube, Instagram, or ads. It also allows you to automate these communications.

It's incredibly helpful for your Sales and Marketing Team collaboration and alignment, enabling them to have a complete view of their customers and touchpoints.
Increase collaboration between sales and marketing teams by providing a
complete view of prospects and customers across every touchpoint.

Sugar Market SugarPredict’s Machine Learning capabilities includes tracking customer behaviors and predict
interest.

BCI is essentially an Astralian Projects Database.
The CRM Strategy BCI connector gives you a competitive advantage by allowing your team to get to the right projects ahead of the competition.

Automatic imports and filtering of only the projects you care about means that your BDMs spend more time developing real opportunities, and less time sifting through data. With features that allow your team to convert key roles into sugar contacts and accounts, supported by Sugar’s full reporting suite, the CRMS – BCI connector integrates seamlessly into SugarCRM, enhancing your sales pipeline.

We have been using SugarCRM as our main CRM partner as it has enabled us to empower many clients. With four PC Mag Business Choice awards for Best Customer Experience, Sugar CRM is powerful, flexible, reliable and designed to scale.

The building & construction space is an interesting blend of old-school and new-technology. The system can deliver significant advantage. The challenge is getting staff and management team to use that system.
Sales problems range from needing to know where the construction is occurring early enough to get involved in specification development, to knowing the individuals involved in order to understand what we will need to create for a winning bid. There are of course industry players such as Cordell and BCI who have some of this knowledge, but that’s yet another system or spreadsheet to manage.

Sales need to work with specifiers, architects, builders, clients and influencers to find deals, develop them and create offers that become pipeline. Sales Management needs to know where the future work is coming from, what it’s worth and possibly the risks involved. The operations or delivery team are all about delivery, quality, compliance and detail, where documentation is the order of the day.

"SugarCRM has helped us shift from poorly managed spreadsheets to having clear visibility of our opportunity pipeline over the next 2 years. The application of systemised processes, combined with a wealth of new data, is allowing us to target the deals we want to win, then invest resources to deliver more compelling value propositions."
ARC (The Australian Reinforcing Company)

With over 26 years’ experience solely developing CRM solutions in Australia across many industry verticals, we’ve delivered hundreds of successful projects. We offer CRM consultation services and bespoke CRM system design, including web applications & systems integrations.

We partner with industry leading technologies including Sugar CRM, Zoho and Amazon and have a full time Australian-based staff comprising Analysts, Data Scientists and custom CRM developers, all supported by a friendly and dedicated Customer Success Team.

We offer CRM solutions for small business, large enterprise and businesses in-between.

We are always open for a chat!

These are only a few of the tools that are available
- the list can go on!

Marketing Automation & Artificial intelligence has taken leaps in the past few years. The way people behave and make buying decisions shifts over time, and the standards for communication have shifted towards meaningful, personalised experiences. People want superior solutions and they want them fast and effortless.

A CRM integrated with powerful Marketing Solutions for businesses can significantly improve marketing & communications efforts and client retention:

Companies want to accelerate, and for this, the right strategy, and well-designed processes are not enough, therefore they need systems that help align data, processes, and teams enabling them to better connect with digital native customers and rapidly adapt to change.

Having access to live information to keep up-to-date with current building projects is vital. CRM Connectors to Platforms that feed in this data is now available, enabling businesses to have the best of two worlds - Information, and the platform to process this information and automate personalised responses to that information.

Reducing operational costs and utilising the equipment they already have.

Investing in business technologies to enhance organisational & operational efficiency.

Nurturing their current client base.

Adapting strategies to increase their competitive advantage.

Better knowledge of clients such as what led them to you and what's important to them

Enhanced segmentation or customers and potential clients

Better and faster communication

Enhanced data privacy and protection

Better anticipation of a client's needs

Riding the waves while incurring financial & talent losses and waiting for these pressures to pass.

Adapting a growth mindset, seizing the opportunity grow and explore new business strategies.