Unlock the Full Potential of Your Marketing with Multi-Touch Attribution
Revolutionise your marketing strategy by understanding every customer interaction.
Discover the Power of Multi-Touch Attribution
In today’s digital landscape, customers engage with brands across multiple channels before making a purchase. Traditional attribution models often miss this complexity, leaving you guessing about where to invest your marketing dollars.
Multi-touch attribution provides a comprehensive view of the customer journey, helping you identify which touchpoints truly drive conversions. By embracing this approach, you can:
- Reduce Customer Acquisition Cost (CAC) by focusing on the most effective channels.
- Boost Return on Advertising Spend (ROAS) through data-driven insights.
- Enhance customer experiences with personalised messaging.
- Stay competitive by quickly adapting to market trends.
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Traffic, Leads, & Conversions
For the first time, see clearly the multitouch journey to revenue
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Percentage of Total
See the holistic view as a percentage of total
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Revenue Conversions
First-party tracking from Traffic, to Leads, to Conversions
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Key Success Drivers
With unlimited data history, compare data from all channels to track growth.
Optimise Your Key Metrics
Choosing the right attribution model is crucial for improving CAC and ROAS. Whether it’s First-Touch, Last-Touch, Linear, Time Decay, Position-Based, or Data-Driven Attribution, selecting a model that fits your business needs can make all the difference.
Integrate with Your CRM for Maximum Impact
Linking your attribution model with a Customer Relationship Management (CRM) system amplifies its effectiveness:
- Unified Data: Combine customer interactions and sales data for accurate CAC calculations.
- Personalisation: Target your marketing efforts more effectively to boost conversion rates.
- Aligned Teams: Foster collaboration between marketing and sales to optimise strategies.
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Leads, Conversions, Revenue, CAC & ROAS
Measure everything with unlimited history
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At-a-Glance Summary
See historic performance of each channel
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Hover-State Reporting
Gain understanding of performance of each platform’s Spend, Revenue & ROAS.
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Determine Optimal Mix
Understand relative performance between channels by Revenue, CAC or ROAS
Various Attribution Models
Picking the right attribution model is key to getting accurate measurements and improving metrics like CAC and ROAS. Let’s break down some of the most common models:
- First-Touch Attribution
- What It Is: This model gives all the credit to the very first touchpoint that kicked off the customer’s journey.
- When to Use It: Great for figuring out which channels are best at creating initial awareness.
- How It Affects Metrics: Helps you spot where you can lower CAC by focusing on channels that attract new customers.
- Last-Touch Attribution
- What It Is: All the credit goes to the last touchpoint before the customer converts.
- When to Use It: Useful for straightforward campaigns where the final interaction seals the deal.
- How It Affects Metrics: Highlights which channels are closing sales, which can inform your ROAS.
- Linear Attribution
- What It Is: Spreads the credit equally across all touchpoints.
- When to Use It: Ideal for getting a big-picture view of how all your channels are engaging customers.
- How It Affects Metrics: Offers a balanced perspective to optimise CAC and ROAS across the board.
- Time Decay Attribution
- What It Is: Gives more weight to touchpoints that happened closer to the conversion.
- When to Use It: Perfect if recent interactions have a bigger influence on your customers.
- How It Affects Metrics: Emphasises channels that speed up conversions, helping improve ROAS.
- Position-Based Attribution (U-Shaped)
- What It Is: Assigns significant credit to both the first and last touchpoints, while the middle ones share the rest.
- When to Use It: Best when you want to highlight the importance of both initial engagement and final conversion efforts.
- How It Affects Metrics: Balances your focus between reducing CAC and boosting ROAS.
- Data-Driven Attribution
- What It Is: Uses algorithms to assign credit based on how much each touchpoint actually influenced the conversion.
- When to Use It: Ideal for companies with lots of data who want the most precise attribution possible.
- How It Affects Metrics: Provides detailed insights to effectively optimise both CAC and ROAS.
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Input ROAS by Channel
Choose the best ROAS and Spend by Channel to add to your mix
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Calculate Projected Spend
Calculate total budget compared to previous budgeted spend
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Predict Increased Revenue
Calculate total dollar and percentage increases based on reallocation to highest ROAS
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Demonstrate Future Performance
Show predicted revenue by Channel based on ROAS and Spend input.
Partner with Experts to Succeed
Implementing multi-touch attribution can be complex. Working with seasoned professionals ensures:
Seamless Data Integration
Strategic Guidance
Optimised Performance Metrics
Ready to Elevate Your Marketing Strategy?
Contact us today to unlock the full potential of multi-touch attribution and propel your business forward.
